The Brand

The mark

A high-contrast editorial wordmark — Playfair/Bodoni-style serif, generously spaced, with a fine bronze rule between the name and the credential. It reads like a fashion masthead, drops the old cut-throat razor, and keeps the established EST 2014. This is the only mark; use it everywhere.

Variations & rules

• Ivory on black — primary (shopfront, socials)
• Bronze foil on black — reception panel
• Black on ivory — print & the beauty floor
• Sub-line swaps to BARBER or BEAUTY per floor
• Never stretch, recolour or add effects; keep clear space

Colour

Black carries the room; walnut warms it; bronze is the accent (taps, framing, logo foil); ivory is the tile, towels and negative space. Brushed and matte finishes only — no chrome, no gloss, no gradients. The beauty floor leans more on ivory and bronze to feel softer.

Typography

Playfair Display for display and the logo. Inter for everything else — menus, body, signage. Two typefaces, both free. Never add a third.

Get right

• Large-format white / marble-effect floor tile
• Dark walnut or black veneer on bays & back wall
• Warm 2700K lighting — never cold white
• Black-framed mirrors, brushed bronze taps
• One green statement to break the black

Avoid

• Black sinks — they show every water mark
• Chrome everything / glossy laminate
• Exposed-Edison-bulb "traditional barber" cliché
• Too many competing accent colours
• Over-cluttered retail shelves on show